Managing your business is no easy task when you’re the only one doing all of the work. Most business owners don’t have the patience or the time to manage everything, let alone the SEO of their website. If you are one of the few brave souls who are undertaking this endeavour, here are a few of the most important concepts to apply so you can improve the search visibility of your site over time.
Build a solid foundation for your content
Search engines love websites that demonstrate expert opinion, authority and structured content. Plan your content with a site structure that provides the depth of your topic and illustrates the most important keyword ideas on your website.
The use of keyword clusters is an advantage that enhances the optimization of a keyword topic. This is exactly the type of content search engines prefer to display as solutions to a query.
List the main topics of your business. For every one of your main topics list the subtopics that would summarize the content of your main topic idea. What you’re doing is laying the groundwork for a topic cluster.
The subtopics should be enough to be standalone blog posts that go deep into detail on one particular subject. Write content on each of these subtopics before writing the pillar page (main keyword topic).
When you write the pillar page on your main keyword topic, do not go in to detail on your subtopics. You don’t want to write the same information twice. Be brief; summarize your points and link out to the detailed blog posts as an option for the reader to learn more about the subject.
Your pillar page will be the hub for all of your smaller focused articles. Try to aim for a long form, evergreen article. This topic cluster model will look like this:
Group your search terms
Once you have your topic clusters you will need to find the best keywords that apply to your page. Enter your keyword idea into a tool such as keyword.io and generate a list of ideas to help identify phrases that match your content.
You can also use Google autosuggest by typing in your keyword and adding any relevant terms that appear in the drop down menu. The suggestions that appear are popularly search terms, which will help to satisfy search intent.
Consider the questions in the PAA box as potential headers, titles and subtitles. Optimizing your content to answer those questions allows you to compete for a position in the PAA box. If you can secure a position you can increase the traffic and click through rate to your website.
Take your research a little further and type in your keyword topic in Answer The Public. This site will provide lists of questions using your keyword and popular keyword combinations.
Your list should be quite extensive at this point. Group your keywords into clusters that represent the same user intent. It will help to use as many of the words and phrases on your list within your content to account for semantic analysis by search engines.
Improve your ranking with your on-page optimization
When a website can provide a large selection of options within a related topic they are more likely to be selected than a website that is missing segments of that topic. This is a huge reason your keyword research is so important.
However, if your pages are optimized for a specific term as well as your topic, you improve your chances to rank for that specific term. Use your keyword in your title, URL and in your image alt tags to get your basic on-page optimization started.
You can also place your keyword in the first few sentences of the first paragraph as well as in your meta description. The use of LSI keywords, synonyms and related phrases will also add contextual meaning and give your page stronger ranking signals for your keyword topic.
Improve your authority and credibility
One of the last phases of driving traffic to your pages is to build authority with some backlinks. The more links you can point to your page the stronger your authority grows and with it, your ability to rank.
This is probably one of the most difficult aspects of SEO for people who don’t have any experience in link building, which makes guest posting a top option. There are high authority sites in every niche that will publish articles from outside sources and provide a link back to your website in return.
The concept is simple, but the process is labour intensive and time consuming. Not every website will accept your article which means acquiring a few links will depend heavily on how many submissions you’re making a day.
Find a list of guest posting sites by typing in a search “sites that accept guest posts”. Always read the guidelines on each site, as they will have different requirements in order to get published. Most times it will take a few tries to get a site to agree to publish your article, so try to establish a realistic schedule that allows you to be consistent in writing and submitting.
Score high in the most important ranking categories
In most cases the content you publish and the backlinks you acquire are the two most important ranking factors that get websites on the first page. Nailing the fundamentals down solid will secure a firm foothold in your sites authority and ability to rank and drive traffic from the most relevant search terms.
Christian Carere is an SEO consultant and the founder of Digital Ducats Inc. Christian works primarily with SMB's to improve the quality of traffic, increase leads and produce new clients on a regular basis.
The post How to Publish SEO Friendly Content on Your Website appeared first on SiteProNews.
Getting your website to the forefront of search engine result pages should be a top priority for 2019. The number of searches being performed is increasingly rising which creates an opportunity to serve a growing demand for products and services found online.
Your website should serve as an asset that assists in the growth of your company by providing opportunities for new clients through lead generation. This goal can be achieved by positioning your site competitively in the search listings for search terms that attract high converting visitors.
Strategize your keyword selection
Establishing the key phrases that will provide the most targeted streams of traffic can be done through a simple process of building a long tail keyword. Long-tail search phrases are ideal because they specify what your company offers, they provide an opportunity to optimize your website for voice search, position zero- the featured snippet and there is usually less competition optimizing for specific phrases.
Here is a simple checklist to get you started in the right direction:
- Start building your keyword with the product or service you offer.
- Add a specific location to narrow the market for where you’re optimizing for and who is competing
- Add secondary geolocation if applicable
- Type your keyword + location in Google and see what is suggested
- Add a descriptive term such as “best, find, buy, etc.” based on Google’s” suggestion
Using this formula we can build a long tail keyphrase for any niche and as an example, we’ll use “bespoke tailor” as our main keyword.
- Bespoke tailor
- Bespoke tailor Toronto
- Bespoke tailor downtown Toronto
- “Best” was an option
- Bespoke tailor downtown Toronto
Type your seed keyword with the geolocation in the search box to see a list of related suggestions that appear below the box. These are popular searches Google is suggesting which you can also consider using as part of your key phrase cluster.
Hit enter on your search and scroll down to the bottom of the page. Below you will see “Searches related to (your keyword)” which presents more options to add to your key phrase.
Optimize your website for your long-tail keywords
Optimizing your website is as simple as creating a blog post titled with your long tail search phrase. Answer the question you’ve created in as much detail as possible. Use lists and subtitles to optimize your post to give your page the best opportunity to be selected for the featured snippet.
Here is an example of a website that is optimized for a long tail keyword in one of their blog posts.
The site doesn’t show up on the first page for bespoke tailor-which is the seed keyword but by adding more descriptive terms the site ranks on the first page for the long-tail keyword.
Post content to solve common problems clients experience
Your first priority for content creation should be helping your clients with common issues they face that are related to your product. Your website will serve as a resource for visitors to explore when they are faced with a problem. If you can provide the solutions they need-they will return more often which builds trust, confidence and makes them much more likely to buy from your company.
Return visits, increased click-through rates and longer dwell time are the objectives to achieve that will contribute to a higher quality rating for your website. Providing solutions to common problems will not only engage your visitors and lead to better metrics but will also encourage your page to be shared.
Use social media to jumpstart traffic
Syndicate your content using popular social media platforms to get your website started with traffic. The problem for a developing website is that the authority rating is not high enough to outrank developed sites, therefore even if they are optimized for a long tail keyword, they will need a boost to get closer to the top of the search results. This is more than likely the case if the niche you compete in is full of websites that are actively engaged in SEO or have been around for long enough to earn a high authority rating.
Natural backlinks are the best form of link building. If you are creating content that is solving problems and getting a response, it will be shared. The traffic to your site will help generate the metrics necessary to move your site up in the rankings. This begins the snowball effect where more people find your site and you are lifted closer to the top of the results.
Build authority to push your website to first page results
When optimizing alone doesn’t give you the desired search results, a boost in authority will reinforce your claim to the first page. Authority is heavily determined by the backlinks your site has, so building links will be your final effort that will give your site the push it needs.
The best backlinks are from websites that share similar content and therefore have strong relevance to the keyword or phrase for which you’re ranking. Websites with high authority will have a stronger positive influence on your site but the value is also found in their backlinks as well. If the backlinks of the site linking to you have strongly related backlinks of their own, search engines find more relevance which creates a strong positive ranking signal. In order to determine the authority of a website as well as view their backlinks, you will need to use software such as Majestic or Ahrefs.
It will be necessary to make a list of potential websites that will benefit your site with a backlink. You will need to write an outreach email to make your introduction and request that they link to your site. It may sound awkward and it is. The truth is most of those emails will get ignored, but if the site owner is a regular blogger, you can appeal to their ego by complementing their work and mentioning your own as a related source they could use in their next blog posts.
Optimizing your website for long-tail keywords can get you a first-page status faster than short-tail keywords. Building the authority of your site will not only increase your chances to rank on the first page for long tail keywords-but improve your ability to rank for more competitive terms.
Christian Carere is an SEO specialist providing consulting and services to improve the traffic a website receives. He is the owner of Digital Ducats Inc. which specializes in search engine optimization services. His company is based out of Toronto offering services to a global market. For more info please visit https://digitalducats.com
The post Rank Your Company to the First Page of Google in Record Time appeared first on SiteProNews.
Flood your website with fresh targeted traffic by employing content strategies to accelerate the growth of your company.
A survey conducted by WP Curve showed that 89% of startups use content marketing in their growth strategy. The content your company produces is by far the most important priority in developing your website to generate traffic, leads and ultimately new clients.
Demonstrate your area of expertise
Your first area of focus is to establish the expertise of your company with onsite articles. Establish an effective keyword strategy by optimizing for questions clients have about your business. Make this a top priority when it comes to developing your onsite content. The Big G (Google) loves websites that provide a legitimate expert opinion. Build your reputation with content that clearly communicates and fully explains ideas as posts on your website.
Content that helps visitors solve problems demonstrates the expertise of your company. Approximately 88% of purchases are influenced by some sort of online reference. If you don’t convert a prospective client on their first visit, they are more likely to return to your site for any related issue if you have helped them solve a problem or come to a better understanding of how it can be solved. The value your website provides to a prospective buyer can influence their decision to return to your site to make a purchase.
Provide in-depth coverage of a single topic
Long form articles will give your website buoyancy in the search results. They get more people on your website for improved ranking and increased visibility. Backlinko conducted a survey with over 1 million websites and found that “content rated ‘topically relevant’ significantly outperformed content that didn’t cover a topic in-depth.”
There is a misguided notion that online readers have short attention spans and articles should be brief and to the point. This misconception has been obliterated in studies that prove long-form articles are shared more widely. Conversions are as much as 30% higher on websites that have articles written with extensive detail that explain an idea, thought or concept in its entirety.
The fact is visitors will spend more time on your website when they are digesting longer pieces of content. They may even have to come back to your site to finish the article. Longer dwell times improve the rank of your website as well as returning visitors. When your website exhibits strong metrics in these two categories you are rewarded with increased traffic from more competitive positions in the search results.
The ideal effect is for your content to trigger search engines to display your website as a relevant source in related search queries. If your content is shared, you develop an authoritative presence in your niche.
If another website posts your content, you earn a backlink which contributes to positive ranking signals that improve your website’s visibility. As your website’s authority increases, so does its ability to outrank competing websites.
Publish evergreen content
Evergreen content maintains its relevance for readers over time. It is content that builds your traffic gradually by being shared for its continued value. Approximately 38% of the total volume of traffic comes from evergreen blog posts. When evergreen blog posts are published visitors return repeatedly because they serve as a reference for quality information.
Examples of evergreen content can be anything in depth and comprehensive. Articles can be written as:
- Ultimate “how to” guides
- Best of lists (statistics work really well for getting more shares and backlinks)
- Compilation/round up of expert opinions
- Compilation of questions and answers
Guest post to market your content
Publish content on popular blogs in your niche to leverage your presence. There are dozens of websites for every industry that publish content regularly and accept guest post contributions.
The backlinks you can earn from a guest post will increase the authority, expertise, and recognition of your company. Guest posts on high traffic blog sites can provide targeted referral traffic consisting of visitors that obviously are interested in hearing more of what you have to say or offer.
As your website accumulates backlinks and builds authority, it is more frequently displayed in the search results for key phrases related to the content you’ve published. When your site ranks for multiple related keywords, the name of your company becomes synonymous with the category of services you provide. By increasing your presence in the searches you are effectively creating brand recognition which inspires confidence in your company and leads to more conversions.
Content is the number one asset in providing a website long term growth in traffic. The traffic of your site is the lifeblood that supplies leads and ultimately new clients. Strategize the content your company produces to maximize growth and improve the quality of leads your website generates.
Christian Carere is an SEO consultant Toronto based freelancer. He is the founder of Digital Ducats Inc. which provides search engine optimization services for improved traffic for lead generation and new clients.