Most businesses or individuals understand that they need a website. Most have no clue about the features they will need for that website. It is important that YOU, the Designer/develoer, know what features, that your clients will need, on your website.
A new business can be difficult in finding the right website designer, frankly, it can seem daunting.
In most cases, most new clients don’t know what they want. What usually happens is that new business owners ask a website designer to create a website (And that’s all the information they give you! They don’t ask for one that looks similar to their competitor, and if they do, it’s at least a step in the right direction, but instead, they just want one that looks good!). THEY ARE LIMITING THEMSELVES IF YOU ALLOW THEM TO DO THIS! The truth is that THEIR competitors website may look good, but it may not be the best for the current client.
We (Net Magik Pros Web Design) generally explain that there are three ways to create a website:
Then we follow that up with, “pick two of those ways.”
This is a harsh truth to hear, but,
- if the website is created fast and cheap, it won’t be correct
- if it’s created fast and correct, it wont be cheap
- if it is created cheap and correct, (yep, you guessed it) it won’t be created fast
Thank You Omega-Link for this piece of advice
To Help, Here’s some Top Website Design Tips You Need
- Have Well-Defined Goals
What exactly do you want to achieve with your website? The best way to achieve success with your website is to have a clear goal of what you want to achieve. Make sure that you communicate this/these goal(s) clearly to your website designer.
- Tell Your Customers What You Can Do For Them
When a website visitor lands on your website, they should find out immediately what you can do for them. Don’t overload your website with too much information, keep it simple. Make the important message very visible on the first page. Don’t focus too much on what YOU DO, instead, tell them (the website visitor) how they will benefit from YOU as a customer.
- Make Your Call To Action (CTA) Very Visible
Is there a clear direction for your website visitors? After reading your services/products, your website visitor should know exactly what to do next. Remember, your CTA should give your website visitors an incentive to take the next step. A good example includes:
- Click This Button To Claim Your Free Report
- Sign Up Now For Your Free Consultation
- Contact Us Today and Claim $50.00 Coupon
- Use High-Quality Pictures and Videos
Don’t just download a free image from Google, create your own pictures or buy high-quality ones from Stock Image websites.Videos are also very important, create relevant videos for your website. Making videos is one of the easiest ways to turn your website visitor into a customer.
- Choose a Reliable Hosting Company
The worst thing that could happen to a business owner is to have your website go offline when potential customer is visiting your website. A lot of new business owners choose a low-cost website host to save cost. Unfortunately, they end up with server downtime. A potential client will probably think you are not ready for business if your server is constantly down. Make sure you choose a reliable host even if it means paying more. If the server is down, the website(s) are down.
- Keep Your Contact Details Very Visible
Don’t let your website visitors search for a way to contact you. Provide as many ways to contact you as possible. Provide options that include contacting you through your business email, social media, phone number, or live chat. Today, live chat is important. The faster a client “speaks” with you, the more likely they are to become your client.
- Choose a Reputable Website Designer/Developer
One of the biggest problems most business owners face is choosing a website designer/developer to use. There are thousands of people claiming to be a good designer/developer, most of them lack experience. Do your research and ask for web designers/developers for their portfolio and/or testimonies. Reach out to business owners with a website you like and ask them for recommendations. Don’t just choose anyone to be your designer/developer, choose someone who clearly knows what he is doing.
Designing/Developing a good website can be challenging. It doesn’t have to be a headache for you. Get exactly what you want by focusing on working with the designers/developers.
There are so many benefits with designers/developers that, you cannot afford to ignore them any longer. This type of website will help you to attract the right type of clients and grow your business.
Net Magik Pros hasn’t used, or even tried out some of these free tools that help build proper websites and/or graphics, but we will try them all out and leave you our honest opinion whether it is good or bad.
By the way I’m using speech to text to type this out 😊
There will be more posts like this in the future, and although there are many paid and FREE programs out there, NMP will only be sharing the FREE programs
Accessibility is creating websites usable for all people, including individuals with visual, motor, auditory, speech, or cognitive disabilities. Here you will find FREE web accessibility tools.
- Accessibility Insights
Helps developers quickly find and fix accessibility issues.
Accessibility testing web app used to evaluate HTML content for accessibility problems.
Accessibility testing tool for web content (bookmarklet). It will automatically detect accessibility issues, give suggestions to improve online accessibility and check 508 compliance.
Accessibility engine designed to work on all modern browsers and with whatever tools, frameworks, libraries and environments you use today. It’s automated accessibility testing tool for developers.Colorbox
A web app that algorithmically builds accessible color systems. Done by Lyft Design team.
An app for checking the accessibility of text against the Web Content Accessibility Guidelines (WCAG).
- Hex Naw
Helps you to test entire color systems for contrast and accessibility.
Accessibility testing tool to find issues with your web pages. It runs HTML CodeSniffer from the command line for programmatic accessibility reporting. It’s accessibility developer tool.
- Sim Daltonism
A color blindness simulator for macOS and iOS that lets you visualize colors as they are perceived with various types of color blindness.
An accessibility visualization toolkit. Interesting fact: inside the tool name you can see “a11y”. It’s an abbreviation of accessibility as “a” followed by 11 more letters, followed by “y”.
Allows you to evaluate web content for accessibility issues directly within Chrome and Firefox. It’s a web accessibility checker.
Here are some SEO and SES programs for you to test out. NMP has used Yext before and it was pretty easy to use
- It doesn’t matter which map, app, digital assistant, search engine,or social network consumers use to find your business. What matters is that they discover accurate, complete, and compelling information at every turn.
- Optimize your digital marketing and SEO efforts with an on-demand tool that reveals details about your competitors, like never before.
- Synup is a local intelligence product built to make local marketing and performance measurement easy for multi location businesses and marketing agencies.
- Find, Reach, and Convert Your Audience with Marketing That Works
- HubSpot inbound marketing software provides self-service business intelligence and web analytics reporting to measure the success of your website and online marketing efforts.
- Start a blog
Produce a blog that brings people to the site again and again
- Put the customer or reader first
Don’t write for the search engines, write for your readers
- Set up pages on social sites
Set up profiles with accurate contact and web address details on the major social sites
- Don’t trust agencies that promise guaranteed results
You don’t necessarily need an agency to improve your SEO efforts
- Set up a Google Local listing
This is free, and an easy way to increase your presence in local search results.
- Don’t expect quick results
If you’re doing the right things, it will work in the long term.
- Optimise for mobile
Google is **focusing heavily on mobile optimisation (https://econsultancy.com/mobile-search-and-google-s-focus-on-user-experience/)**, adding text and labels to mobile search results to indicate those sites which are ‘mobile-friendly’.
- Don’t obsess over rankings
Search rankings are fluid, and can vary according to the searcher’s location, device and so on.
- User reviews
Its good to encourage user reviews, first and foremost to improve conversions, but also because they can help for SEO.
- Don’t rely ONLY on search traffic
Yes, you should try and rank as highly as possible, but SEO shoudn’t be chased as the expense of other channels.
- Have a Plan (This is the most important step… have a plan and be willing to adjust it if needed)
- Don’t use stock images
- Don’t use terms most wont understand… if you have to explain the definition of a word, figure out a different word
- Be sure to use buttons that let your visitors share your page or web site
- RESEARCH and KNOW your audience
- Create easy to follow navigation
- Stay mobile friendly (This is SUPER IMPORTANT!!!)
- Don’t stop testing
- Create content for your persona