Basic SEO Tips
- Start a blog
Produce a blog that brings people to the site again and again
- Put the customer or reader first
Don’t write for the search engines, write for your readers
- Set up pages on social sites
Set up profiles with accurate contact and web address details on the major social sites
- Don’t trust agencies that promise guaranteed results
You don’t necessarily need an agency to improve your SEO efforts
- Set up a Google Local listing
This is free, and an easy way to increase your presence in local search results.
- Don’t expect quick results
If you’re doing the right things, it will work in the long term.
- Optimise for mobile
Google is **focusing heavily on mobile optimisation (https://econsultancy.com/mobile-search-and-google-s-focus-on-user-experience/)**, adding text and labels to mobile search results to indicate those sites which are ‘mobile-friendly’.
- Don’t obsess over rankings
Search rankings are fluid, and can vary according to the searcher’s location, device and so on.
- User reviews
Its good to encourage user reviews, first and foremost to improve conversions, but also because they can help for SEO.
- Don’t rely ONLY on search traffic
Yes, you should try and rank as highly as possible, but SEO shoudn’t be chased as the expense of other channels.
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