Blog about Web Design and SEO


Not Getting Any Feedback at Work? Here’s How to Seek it Out

Are you the kind of employee who gives 110% to a work project and expects your supervising managers will notice and acknowledge your effort? Or are you the kind who needed additional resources to complete a project and wondered why your VP did not come to you with a recommendation of how she could provide the needed assistance? If you said yes then you are probably also the kind who will quit without having the situation resolved.  Gallup reported that voluntary turnover (read: employees who quit) can cost U.S. companies 1 trillion dollars.

One trillion dollars saved could finance a lot of resources for a lot of new projects and probably stop a lot of existing employees from leaving.  If 52% of “the exiting employees say their manager or organization could have done something to prevent them from leaving,” it is time to find out what that “something” is and make it a part of a manager’s performance criteria.  For that to happen managers and leaders need to do better at inquiring about an employees’ job satisfaction throughout the course of a year.  

Leaders of all forms need to stop using the ‘garbage can approach’ to annual reviews, using one time a year to cover all the good, the bad and the ugly.  Informal, but consistent, casual conversations focused on an employee’s personal satisfaction and well-being about their job and the organization may go a long way in reducing unwanted employee exits.  When only 51% of existing employees had such a conversation in the 3 months before they left, there is a lot of room for leadership improvement. 

Here is the really bad news. Whether or not you end up with a great manager or leader who values your satisfaction and well-being is outside your control.  

Sure, managers and leaders can prevent these losses by checking in with their staff, but the unhappy employee could also have also taken the responsibility to speak up, share feedback, and initiate the conversation about their job satisfaction. The problem is, as much as we think we want to be asked how we are and how we are doing, we really only want neutral to good information.  We know how to have a ‘Facebook’ conversation.  A ‘Facebook’ conversation is the equivalent of answering ‘fine’ when someone asks how you are.   More than one research study has shown we avoid feedback because we’re afraid of feedback and feedback does not work anyway. A recent Harvard Business Review cover went so far as to declare feedback a failure.  We don’t like getting feedback and we avoid delivering negative information because we don’t want to be seen as unsupportive of the organization’s goals.  

Now for the very good news.  When those 52% of voluntarily exits are leaving, they are not leaving because they did not get feedback.  They are leaving because they did not feel supported.  They, their satisfaction and well-being were systemically ignored.  Being ignored is something you can control and in so doing breakdown your fear of feedback

You can take control and actually take the fear out of feedback and have the conversations you want to have with your managers by initiating the conversations yourself.  Here are five steps to getting started.   

Step 1:  Know thyself.  Knowing what brings you satisfaction and enhances your well-being and performance is an internal job.  Start by knowing your top strengths.  A quick trick to satisfaction on the job is making sure you get to use your top strengths at work.

Step 2: Initiate it. Armed with the knowledge of your strengths, use them often in conversation with your manager.  Being specific such as, “I am really challenged with the project because I am not getting to use my natural leadership skills,” gives information she may be able to help correct.

Step 3:  Don’t wait for your manager to come to you with a criticism. Instead, set a personal calendar to initiate feedback sessions with peers and supervisors once a quarter.

Step 4: Structure it. Tailor the session to something specific, like your work on the current project, your ability to collaborate within a team, or your capacity to think creatively.

Step 5: Acknowledge It. The key to making feedback sessions work is to acknowledge the advice, develop a plan to improve, and schedule a follow up to track your progress.

Remember the grass will not necessarily be greener at another organization because the same person (YOU) with the same habits will be mowing the grass.  No matter where you go your grass goes with you so consider adding a little fertilizer before you go looking for greener pastures.


Often called a “Success Sherpa” Dr. Andrea Goeglein is a Workplace & Career Psychologist specializing in Positive Psychology. Andrea is the Founder of ServingSuccess and helps individuals, entrepreneurs, & CEOs reach their goals while increasing their levels of happiness, productivity, and satisfaction. She’s been interviewed by The Rachel Ray Show, CBS News, Forbes, Quartz, The Huffington Post, Brit + Co, Recruiter, The Ladders, and many others.

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4 Top Strategies to Generate Long-Term Traffic

Flood your website with fresh targeted traffic by employing content strategies to accelerate the growth of your company.

A survey conducted by WP Curve showed that 89% of startups use content marketing in their growth strategy. The content your company produces is by far the most important priority in developing your website to generate traffic, leads and ultimately new clients.

Demonstrate your area of expertise

Your first area of focus is to establish the expertise of your company with onsite articles. Establish an effective keyword strategy by optimizing for questions clients have about your business. Make this a top priority when it comes to developing your onsite content. The Big G (Google) loves websites that provide a legitimate expert opinion. Build your reputation with content that clearly communicates and fully explains ideas as posts on your website.

Content that helps visitors solve problems demonstrates the expertise of your company. Approximately 88% of purchases are influenced by some sort of online reference. If you don’t convert a prospective client on their first visit, they are more likely to return to your site for any related issue if you have helped them solve a problem or come to a better understanding of how it can be solved. The value your website provides to a prospective buyer can influence their decision to return to your site to make a purchase.

Provide in-depth coverage of a single topic

Long form articles will give your website buoyancy in the search results. They get more people on your website for improved ranking and increased visibility. Backlinko conducted a survey with over 1 million websites and found that “content rated ‘topically relevant’ significantly outperformed content that didn’t cover a topic in-depth.”

There is a misguided notion that online readers have short attention spans and articles should be brief and to the point. This misconception has been obliterated in studies that prove long-form articles are shared more widely. Conversions are as much as 30% higher on websites that have articles written with extensive detail that explain an idea, thought or concept in its entirety.

The fact is visitors will spend more time on your website when they are digesting longer pieces of content. They may even have to come back to your site to finish the article. Longer dwell times improve the rank of your website as well as returning visitors. When your website exhibits strong metrics in these two categories you are rewarded with increased traffic from more competitive positions in the search results.

The ideal effect is for your content to trigger search engines to display your website as a relevant source in related search queries. If your content is shared, you develop an authoritative presence in your niche.

If another website posts your content, you earn a backlink which contributes to positive ranking signals that improve your website’s visibility. As your website’s authority increases, so does its ability to outrank competing websites.

Publish evergreen content

Evergreen content maintains its relevance for readers over time. It is content that builds your traffic gradually by being shared for its continued value. Approximately 38% of the total volume of traffic comes from evergreen blog posts. When evergreen blog posts are published visitors return repeatedly because they serve as a reference for quality information.

Examples of evergreen content can be anything in depth and comprehensive. Articles can be written as:

  • Ultimate “how to” guides
  • Best of lists (statistics work really well for getting more shares and backlinks)
  • Compilation/round up of expert opinions
  • Compilation of questions and answers

Guest post to market your content

Publish content on popular blogs in your niche to leverage your presence. There are dozens of websites for every industry that publish content regularly and accept guest post contributions.

The backlinks you can earn from a guest post will increase the authority, expertise, and recognition of your company. Guest posts on high traffic blog sites can provide targeted referral traffic consisting of visitors that obviously are interested in hearing more of what you have to say or offer.

As your website accumulates backlinks and builds authority, it is more frequently displayed in the search results for key phrases related to the content you’ve published. When your site ranks for multiple related keywords, the name of your company becomes synonymous with the category of services you provide. By increasing your presence in the searches you are effectively creating brand recognition which inspires confidence in your company and leads to more conversions.

Content is the number one asset in providing a website long term growth in traffic. The traffic of your site is the lifeblood that supplies leads and ultimately new clients. Strategize the content your company produces to maximize growth and improve the quality of leads your website generates.


Christian Carere is an SEO consultant Toronto based freelancer. He is the founder of Digital Ducats Inc. which provides search engine optimization services for improved traffic for lead generation and new clients.

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3 New Trends That Will Affect the Future of HR

The landscape of Human Resources (HR) is rapidly changing. From the personnel employed to the outreach and recruiting methods, the HR industry will undoubtedly look far different in the next five years than it looks currently. Whether it be the diversified skill sets or the technology that will reshape the industry, there are three major trends emerging that are set to shake up the future of HR.

Hiring for Diversified Skill Sets

The skills sets in high demand are going to significantly change in the coming years, and these changes will not be felt by any industry more than HR. One of the main skills that will be highly sought after going forward is the ability to think and execute creatively. In fact, the demand for creative professionals is expected to grow by 23% by the summer of 2019. HR managers will be tasked with identifying creative candidates, as well as developing methods by which to measure a candidate’s ability to think creatively. In addition to creativity, HR teams will also look to bring in candidates with diversified skills like empathy, ingenuity, and positivity. No more are the days when basic skills will earn candidates roles. 

Collaborative skills will also be in high demand moving forward, as 41% of employees maintain they will only accept jobs offering flexible work schedules. The remote workplace is no longer a luxury, but the standard for a growing number of employees. As such, recruiters will be tasked to find employees who can adjust and thrive under remote conditions. Working partly or fully remote requires team members to wear many hats and adapt quickly, as they may not be able to immediately seek out team members for help, and will be forced to troubleshoot issues on their own. HR professionals will need to train individuals for virtual work, and implement a more tech-forward approach to ensure team members are confident connecting and collaborating remotely.

One hiring manager asserted, “My motto is: Hire for attitude, train for skill. There’s no attribute more important. A positive attitude is a great predictor for willingness to take on new tasks and do whatever it takes for the betterment of the team.”

Although skills like attitude and positivity may not have factored into the hiring process as much in the past, these types of skills are going to significantly influence the personnel hired by HR in the future.

Social Media for Recruitment

Social media has emerged as an effective recruitment tool. Studies show that 84% of organizations currently use social media for recruitment, and this is slated to increase by nine percent in the coming year. HR managers accustomed to posting job listings and awaiting inbound resumes must be aware of this shift in recruiting, as social media is going to continue to become the most effective way to connect with candidates. 

Social media provides recruiters an opportunity to engage with prospects on a more personal level. Candidates appreciate recruiters reaching out via social media, as they feel more valued and sought after. Additionally, companies are able to convey their corporate culture and values through posts on social media platforms. All indications point to social media becoming even more of a mainstay in future recruiting strategies, as 71% of HR managers say social media significantly reduced time-to-hire.

Artificial Intelligence (AI) + Advanced Technology

AI is currently reshaping the HR industry, and this trend is set to continue in the coming years. Fifty-five percent of hiring managers say they already see AI playing a role in HR, and are saving up to 14 hours weekly since incorporating AI into their recruitment strategies. AI is streamlining HR processes, with capabilities to completely automate 100% of candidate sourcing. This newfound efficiency in the sourcing and vetting processes allows recruiters to fill open positions with more qualified candidates.

Additionally, AI will help recruiters diversify workplaces in the future. Equipped with machine learning, AI software will all but eliminate inherent human hiring biases, and will ensure that qualified candidates of diverse backgrounds are being hired. Currently, African American candidates are 50% less likely to get a callback than their white counterparts, regardless of the industry or occupation. By removing biased language from job postings and vetting candidates based on qualities outside of appearance, AI will undoubtedly bring major changes to how candidates are sourced and which candidates are hired.

In order to keep pace with the rapidly-changing workforce, the HR industry has been forced to adapt. As such, recruiters have relied on newer strategies like using social media and AI to engage with qualified candidates, while also putting unique skill sets at a premium. Although there are a number of trends that will continue to shape the HR industry, these three are sure to make a significant impact in the future of HR.


Komal Dangi is CEO of Synkriom lnc. a global IT staffing company that supports both on / offshore clientele and resources. Its patent-pending product, VeriKlick, is a web-based tool for use in the HR space that eliminates candidate bait-and-switch, fake resumes and increase hiring ROI.

The post 3 New Trends That Will Affect the Future of HR appeared first on SiteProNews.

The Best Website Design Tips for Beginners and Small Business

Most new businesses understand very well that they need a good website to succeed in these modern times. However, most of them have no idea about the type of website or the features they need. In 2019, you certainly need a bespoke website if you want to give your new business a chance of competing and ultimately succeeding. Today, there are features your customers are searching for. It is important that you have these features on your website. Starting a new business can be challenging and finding the right website designer can seem daunting. In most cases, most beginners have no clue what they want. What usually happens is that new business owners ask a website designer to create a website that looks similar to their established competitor. You are limiting yourself if you do this. The harsh truth is that your competitor website may look nice to you but it may not be the best in the industry. If you want to succeed fast, you need to be unique in your own ways. This includes but not limited to creating a website that stands out from the rest. In this article, you will learn of best website design tips for beginners and small businesses that you can use to have an advantage over your competitors.

Top Website Design Tip Every New Business Owner Needs To Know

1. Have a Well-Defined Goal

What exactly do you want to achieve with your website? Do you want to create a website just because others are doing it? The best way to achieve success with your website design is to have a clear goal of what you want to achieve with your website. Make sure that you clearly communicate this goal to your website designer. A good web designer should be able to add features that will help you achieve these goals. 

2. Tell Your Customers What You Can Do For Them

Avoid sending your website visitors on a goose chase. Once they land on your website, they should be able to find out immediately what you can do for them. Avoid overloading your website with too much information, keep it simple and make your important message very visible on the first page. The general rule is to avoid focusing too much on what you do, instead, tell them what they will benefit from you as a customer.

3. Make Your Call To Action (CTA) Strong and Visible

Do you have a clear direction for your website visitors? After reading the benefits of your services/products, your website visitor should know exactly what to do next and this can be done by providing a strong and visible CTA. Remember, your CTA should give your website visitors an incentive to take the next step. A good example includes:
  • Click This Button To Claim Your Free Report
  • Sign Up Now For Your Free Consultation
  • Contact Us Today and Claim £100 Coupon

4. Use High-Quality Pictures and Videos

There is a saying that “a picture is worth a thousand words”. This saying is true. It is important you make use of high-quality relevant pictures on your website. Don’t just download a free image from Google, create your own pictures or buy high-quality ones from Stock Image websites. Take, for example, if you are a restaurant owner, it is important you have high-quality pictures of some of your best meals. Videos are also very important in this modern time, create relevant videos for your website. Making videos is one of the easiest ways to turn your website visitor into a customer.

5. Choose a Reliable Host

The worst thing that could happen to a new business owner is to have your website go off when potential customers are visiting your website. A lot of new business owners choose a low-cost website host to save cost. Unfortunately for them, they end up being plagued with server downtime. A potential customer will probably think you are not ready for business if your server is constantly experiencing downtime. Make sure you choose a reliable host even if it means paying more. This way, you always leave the best impression on all your website visitors.

6. Keep Your Contact Details Very Visible

Don’t let your website visitor waste time looking for a way to contact you. You need to provide as many contact channel as possible. The best way to do this is to provide options that include contacting you through your official business email, social media, phone number, or live chat. Today, a live chat feature is very important. The quicker a customer gets a response from you, the more likely he would become your customer.

7. Choose a Good Website Designer

One of the biggest problems most new business owners face today is deciding on the website designer to use. There are thousands of people claiming to be a good designer, most of them lack the required experience. Make your research and always ask for web designers to send you their portfolio and quote. Reach out to various business owners with a website you admire and ask them for recommendations. Don’t just choose anyone to be your designer, choose someone who clearly knows what he is doing and can offer you constant support even after the project has been completed.

Final Words

Designing a good website can be challenging but it doesn’t have to be a headache for you. The best way to get exactly what you want is to focus on working with bespoke website designers. There are so many benefits of bespoke web design that you cannot afford to ignore them any longer. This type of website will definitely help you to attract the right type of customers and grow your business fast.


I began writing as a professional on my personal blog and then discovered my true calling, which is writing about technology, News and gadgets in general. I am a technical writer, author and blogger since 2010. An industry watcher that stays on top of the latest features, extremely passionate about juicy tech news and everything related to gadgets. For tech tips, my email address is jamsheed1480[at]gmail[dot]com

The post The Best Website Design Tips for Beginners and Small Business appeared first on SiteProNews.

Consumer Appetite for Frictionless Payments is Rapidly Accelerating. Don’t Get Left Behind

Cash – once the king of consumer payments – has been losing market share to electronic payments methods that deliver fast and secure experiences for consumers and merchants.  Any business that sells goods or services to consumers — online or in person — must decide what forms of payment to accept.  Given that consumer preferences are moving toward electronic payments, businesses are investing in expanding payment options to include next generation technologies like wearables, mobile, and contactless. 

According to data from the Federal Reserve, the total number of credit card transactions in the United States since 2000 has doubled to over 33 billion per year. Debit card transactions increased even more, from 8 billion in 2000 to 59.6 billion in 2015. Between 2000 and 2015, according to the Federal Reserve, the number of noncash payments American households made on average per month grew 94 percent, outpacing cash and checks. 

That’s a substantial increase for electronic payments, driven by the proliferation of new payment technologies like peer-to-peer apps, mobile wallets, mobile apps from retailers and eCommerce. Just seven years ago, a Federal Reserve payments study found that cash made up the single largest share of consumer transaction activity, at 40 percent.  

In total, there are now over 161 billion non-cash transactions in North America every year, representing the movement of $6 trillion from consumers to businesses via electronic payments. Seventy percent of all retail purchases are made with electronic payments. 

There are still consumers that favor cash. According to Mercator, 18 percent of consumers surveyed said it was their preferred method.  But Americans carry and use less cash than ever before, and write even fewer checks, opting for the convenience and savings provided by new technologies like contactless cards, online ordering, in-app purchases and loyalty programs. 

Take ordering ahead as an example. Historically confined to calling a favorite pizza shop and reading sensitive payments information over the phone, electronic payments innovation has powered fast, secure and easy mobile order-ahead solutions. Six in 10 American consumers in the 25-34 age bracket have used a restaurant or coffee shop mobile order-ahead service, and two in three Americans report choosing a restaurant specifically because it offers order-ahead. These services are growing quickly, and merchants that implement order-ahead mobile payments can provide more convenient experiences to their existing customers and engage new customers searching for dining options via their smartphones. 

Mobile wallets also offer a great opportunity for merchants to boost sales and consumer engagement through smart loyalty programs and discounts. Ninety percent of American consumers participate in rewards programs, and through easy integrations, consumers can stack up rewards and discounts directly in their payment apps. Look no further than the Starbucks or Walmart app, which have rewards programs and coupons built into their mobile apps.  Similarly, mobile payments services from Google, Apple and Samsung incorporate rewards programs as a proven tool for driving sales, and payments service providers are investing billions into making them easy and accessible for merchants of all sizes. 

With hundreds of millions of contactless-enabled cards – which are loaded with very fast tap-and-go technology – finding their way to American wallets in 2019, merchants who enable contactless acceptance can stand to benefit from decreased checkout times, increased card use and favorable customer payments experiences.  Contactless card use is particularly prevalent outside of the U.S. – in Australia, for example, more than 80% of card payments are contactless tap-and-go transactions.  For smaller ticket purchases in quick service restaurants and convenience stores, contactless transactions most frequently replace cash.

Consumers care most about two things: convenience and savings. A payments strategy that embraces omnichannel acceptance — capturing customers whether they are order-ahead lovers, rewards program loyalists, or tap-and-go advocates — gives merchants tech-forward tools harness consumer trends towards cashless payments. Broadly, it will be critical for merchants to build their presence in an increasingly digital marketplace. 

The proliferation has left many business owners wondering: is it time for my business to go cashless? Some have. Sweetgreen, a quick-service salad restaurant based in the Mid-Atlantic, has gone cashless at six of its retail locations. The restaurant has reported a 5 to 15 percent increase in the number of transactions an employee can perform in an hour, according to a report in the New York Times. 

These innovations are backed by the fundamental advantage of electronic payments: they are safe, secure, efficient and protect merchants and consumers in the event of fraud. According to a study from Visa, electronic payments acceptance costs up to 57 percent less than payment types like cash and checks for small and medium businesses, because the losses from inaccurate cash handling, cash fraud, theft, procedural costs and labor expenses significantly exceed the costs and time associated with accepting digital payments.

The decision is ultimately one for business owners to make, based on the preferences of their customers. New payments innovations offer benefits to businesses and consumers, and cash usage is not likely to grow in the future. But it’s also true that some consumers prefer or primarily have access to cash, and that cashless storefronts might alienate certain retailers’ customers. 

Merchants know their customers and their businesses better than anyone else. They know how their customers pay and how they want to pay; they know their costs and the potential gain from adapting their payments acceptance to a fast-innovating marketplace. Whether new payments innovations like contactless cards and mobile order-ahead replace cash or supplement it should be left to each merchant to decide. Regardless, the payments technology companies that power these solutions are ready to help them make their payments the best they can be. 

When retailers adapt a payments strategy that takes an omnichannel approach to payments acceptance, that is well-tailored to the needs of their customers, and harnesses the latest innovation from the payments industry, then consumers and retailers are best positioned to experience the benefits of electronic payments.


Amy Zirkle is Vice President, Industry Affairs with the Electronic Transactions Association (ETA).  She oversees the critical relationships between ETA member companies and the association, as well as ETA’s education and professional credentialing programs.  Ms. Zirkle is an industry thought leader on business policy issues arising in the payments technology space, and represents the association before external organizations including industry forums, think tanks, and standards setting organizations.

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