With the rise in the usage of SaaS (Software as a Service) apps, one of the biggest challenges companies face is keeping up with their tech stacks. It becomes difficult to keep track of how much money is being spent on these tools, whether their features overlap with other tools the organization uses, to what extent they might represent security or compliance liabilities, and who has access to each one.
Thankfully, SaaS management tools can help take some of the administrative strain off your plate.
Why You Need a SaaS Management Platform
According to studies conducted by BetterCloud, 73% of organizations believe that nearly all of their applications will be SaaS by 2020.
Managing all of these SaaS applications for an organization can be a daunting task. Specifically, this includes tasks involving:
- User onboarding and offboarding.
- Managing access permissions.
- Renewing and assigning software licenses.
- Gathering data into SaaS usage.
As an IT manager, you need to have a clear understanding of what apps your organization uses, who uses them, what sensitive information gets shared with these products, and how much is spent on the apps to be able to make informed decisions.
Cleanshelf vs Blissfully vs Torii
For those unfamiliar, SaaS management is all about achieving visibility early, gaining insight into key metrics, and using the information to make better decisions that benefit all of the users within an organization.
Put simply, as your company’s software infrastructure grows, you’ll need to take a better approach when it comes to SaaS management. One way to get started with a step in the right direction is by using a SaaS management platform.
To better manage your company’s tech stack, you need a SaaS management platform that gives you better visibility, improves your workflow, and automates day to day processes.
With this in mind, in this section, we’ll compare the key features on offer with Cleanshelf, Blissfully and Torii, to help you decide which platform is right for you.
One of the standout features on offer with SaaS management platforms is that they increase visibility into your organization’s usage of SaaS applications.
With Cleanshelf, you’re able to identify SaaS applications with active licenses that aren’t in use. The tool helps you cut back on SaaS spending by identifying unused software licenses and subscription plans.
For each application, you can track the type of subscription you signed up for, when it’s scheduled to renew, monthly active users, user satisfaction score, and anticipated monthly (or yearly) spend. The dashboard also gives you a graph view to get insight into application usage over a period of time.
Blissfully is a SaaS management platform that helps the IT department identify which apps are being used in the company, who’s using them, and how much the company spends on them. In addition to this, it lets you view your SaaS subscriptions and company-wide invoices.
What’s more is that the tool lets you filter results by app, team, or employee making it easier to get the information you need to make decisions.
Torii automatically discovers and maps out all of the SaaS applications your company uses, making it easy for you to see which ones are in heavy rotation, who’s using which application, and how much is spent on each application.
You’re able to view all of this information (and more) in a neat dashboard that gives you a quick overview in addition to data regarding users, billing, expenses, and integrations. The tool focuses on delivering a visually appealing user experience complete with reports, graphs and charts.
Once you’ve achieved visibility into your organization’s tech stack, you need to be able to make sense of all of the information you collect. Identifying SaaS application usage, optimization opportunities, and detecting unusual activity is all part of SaaS management.
At the time of this writing, Cleanshelf doesn’t offer any workflow management features.
With Blissfully, you’re able to create and track workflows for key business processes. The tool comes with built-in templates to help you get started. In addition to this, you’re also able to create custom workflows.
Blissfully also lets you keep an audit trail that automatically logs workflows and tasks as they happen – like a CRM for your stack. This makes it easy to see a detailed timeline view of when tasks were completed and in which order.
Many times, employees and team members will purchase licenses or sign up for subscription plans that are similar in terms of functionality to applications the company is already using. Where Torii shines is by making it easy for IT managers to identify application overlaps and better manage software subscriptions.
Similarly, you’re able to create custom workflows that make it easy to keep track of various business processes. For example, you might consider creating a workflow for onboarding or offboarding users, control the applications specific employees can access, or see similar applications that are in use.
There are a number of SaaS management-related tasks that can be automated to save you time. For example, you can schedule automatic application renewals, upgrades, or access changes.
Cleanshelf doesn’t support automation.
Out of the box, Blissfully comes with a handful of automation actions that you can add to your workflows.
These include automatically provisioning products, alerting users to provision additional products, taking backups, revoking account access, and terminating accounts.
Torii lets you automate day to day tasks that take much of the heavy-lifting out of SaaS management. For example, you’re able to set alerts and notifications for when SaaS applications need to be renewed or automatically assign product owners to applications for more accountability.
You’re also able to automate workflows – such as your onboarding and offboarding processes – to minimize risk and save time. With Torii, you’re able to automate various day to day tasks by combining triggers with a list of supported actions.
Your organization may already have hundreds of SaaS applications in its tech stack, which means that you’ll need a SaaS management platform to help you keep track of costs, manage permissions and get insight into app usage.
- If you’re looking for a finance-focused SaaS management tool that gives you increased visibility and not much else, then we recommend going with Cleanshelf. Although the tool doesn’t give you the option to create workflows or automate tasks, it’s a great option for CFOs or the finance department.
- However, if you’re primarily using G Suite and are looking for a tool that gives you better visibility along with workflows and automation capabilities, go for Blissfully.
- And if you’re in the market for an all-around SaaS management platform that gives you increased visibility through a robust dashboard, the ability to create custom workflows, and options for automating day to day tasks using triggers and actions, then we recommend going with Torii.
Between Cleanshelf, Blissfully and Torii, which SaaS management platform are you leaning towards and why? Share your thoughts in the comments section below.
Elianna Hyde has been a freelance writer since 2009. She has attended the University of California and graduated with masters in mass communication. She loves watching TV shows, movies and has a keen interest in sharing her views on business and upcoming technologies.
The post Cleanshelf vs Blissfully vs Torii: Which SaaS Management Platform Is Right for Your Company appeared first on SiteProNews.
You have a unique product to offer consumers and a stunning website that makes buying easy, but you’re not seeing the growth that you want from the one-off sales from indifferent customers. The company logo that you designed yourself is prominently displayed on your landing page, and your shopping cart software is one of the fastest available. What’s the problem? You’re not in a long-term relationship with your customers. Using online and offline touchpoints in context help to extend the customer lifecycle of your target audience.
Make Shared Beliefs and Values the Backdrop of Customer Engagement
While customer engagement remains a big part of marketing to consumers in the online retail space, today’s customers ultimately choose to buy from companies that they like. Common values heavily influence purchasing decisions, and they often trump frequent engagement according to one Entrepreneur article. For instance, a company that supports the U.S. Constitution’s 2nd Amendment right to bear arms will not likely gain ongoing sales from people who want to stop violence by banning gun sales.
The internet makes companies more transparent, and consumers do a great job of rewarding companies that support their belief systems. Alternatively, the same consumers consistently punish businesses that don’t share their values. Today’s political environment polarizes all aspects of society, and the world of e-commerce is no different. Successful customer relationship managers keep the customer in mind at every touchpoint and will give more weight to shared belief systems in the future.
After laying the foundation for modern customer relationship management, you’ll want to integrate these online and offline touchpoints to lengthen the customer lifecycle. To help you better organize your touchpoint marketing strategy, it helps to think about touchpoints in terms of pre-purchase, purchase, and after-purchase activities.
Pre-Purchase Multi-Channel Touchpoints
1. Community Involvement
There aren’t many entrepreneurs who’ll brave the marketplace without a compelling mission for their new companies. They realize that they must facilitate an emotional tie between their new brand and their target audience early to gain a foothold in a competitive market. Community involvement is one of the best ways to introduce your company to socially aware consumers who tend to show their loyalty through their buying decisions.
Participating in a charity 5K run for cancer research, a Habitat for Humanity building project for low-income families, and a clean-up session for an important waterway are some examples of offline touchpoints that resonate with certain consumers.
2. Public Relations
You and your staff do community activities because they align with your company’s core values. While broadcasting good deeds is a little tacky for individuals, it’s almost expected of companies. Your customers want to know if you financially supported the pro-life rally last weekend or if you plan to sponsor a job fair for homeless military veterans.
Public relations activities in the form of press releases and partnership advertisements help to spread the word about your company’s views to your customers and prospects. People who feel strongly about the issues that your company supports will remember your brand for better or for worse.
3. Social Media
You’ll find that most of your target audience uses some form of social media every day. They rely on it for news updates and commentary from trusted sources. They also get product and service reviews about new offerings from influencers and peers who frequent social media channels.
Almost 75 percent of U.S. adults use the video-sharing platform YouTube according to a 2018 Pew Research Center publication. Introducing your company’s brand, its offerings, and its mission via a YouTube video is a great way to reach out to prospects and reinforce good experiences with existing customers.
Purchase Multi-Channel Touchpoints
1. Your Branded Website
Your company’s website is an important marketing tool when it comes to closing sales. Here are some items that it should include.
- Compelling backstory
- Clear description of how your brand solves customer pain points
- Direct calls to action
- Robust shopping cart software for e-commerce
An outstanding website has embedded remarketing code that allows you to follow up with website visitors who showed interest in your offerings but didn’t buy anything during the visit. Remarketing activities put your brand in front of website visitors while they surf the internet for other products, services, or pieces of information later.
And don’t forget to optimize your site — consider all of the devices people will use to access your content. Your page speed needs to be up to par and your images need to load quickly if you expect anyone to stay on your site long enough to actually buy your products. Choose premium WordPress hosting, optimize your images, and ensure that everything on your site is responsive.
Don’t underestimate the power of in-person contact with customers and prospects. When consumers visit your store, they get a glimpse of your company’s culture via the store’s layout and interactions with your salespeople. A consistent marketing message is the key to using your store as a successful touchpoint during a sale.
Display your company’s backstory in the store using the same colors, logo, and design themes that appear on your website. Have salespeople mention the fun that they had participating in the company-sponsored, charity 5K race last weekend.
Building a rapport with prospects based on shared values is often just as important as helping clients to find the perfect outfit for a special event. If your store offers convenient site-to-store shipping, get your staff members to remind customers about it. This is a way to integrate your website activities with your brick-and-mortar store functions.
Furthermore, do not forget to make it easy for people to find you. Display your physical address on your online store and your web address in your physical store. Most modern shoppers enjoy purchasing both on and offline — make sure their shopping experience is streamlined.
Promotions that are based on the shared values of customers and your organization offer fantastic ways to strengthen customer relationships and lengthen the customer lifecycle. For instance, your company can offer customers free shipping on their next online order when they meet your CEO at the upcoming beach cleanup event in your community.
Post-Purchase Multi-Channel Touchpoints
1. Customer Support System
Sometimes products and services don’t meet customer expectations, and customer support systems handle all types of gripes that include user errors, order glitches, and damaged product claims. While your customers are likely to be upset when they call customer support, these interactions are opportunities to make your brand shine.
With superior customer care representatives, your brand can become the marketplace hero. You’ll notice examples of this with Amazon’s efficient delivery systems and hassle-free returns as well as with Publix’s Price Promise Guarantee. If the register rings a different price from the one that’s advertised in the store, then you get the item for free at Publix.
2. Marketing Emails
After a customer makes an online or in-store purchase, it’s smart for you to follow up with a thank-you email to keep the budding relationship between your company and the customer going. Sending a follow-up marketing email is also a great excuse to do upselling or cross-selling activities.
Today’s consumers take financial, environmental, and corporate stewardship seriously. The availability of information in the digital age makes them more informed than consumers of 25 years ago. The future of online retail will include a consistent brand message that’s woven into connected online and offline touchpoints throughout the customer lifecycle. Contact us today to create the perfect touchpoint marketing strategy for your business.
Michelle Deery is a freelance conversion copywriter for Heroic Search, a link building agency in Tulsa. She works with brands on product launches, social media marketing and optimizing their funnel at every stage. You can find her on Twitter.
The post Modern Online Retail: Integrating Multi-Channel Touchpoints to Increase the Customer Lifecycle appeared first on SiteProNews.