Search Engine Optimization
This category is all about Search Engine Optimization
Most businesses or individuals understand that they need a website. Most have no clue about the features they will need for that website. It is important that YOU, the Designer/develoer, know what features, that your clients will need, on your website.
A new business can be difficult in finding the right website designer, frankly, it can seem daunting.
In most cases, most new clients don’t know what they want. What usually happens is that new business owners ask a website designer to create a website (And that’s all the information they give you! They don’t ask for one that looks similar to their competitor, and if they do, it’s at least a step in the right direction, but instead, they just want one that looks good!). THEY ARE LIMITING THEMSELVES IF YOU ALLOW THEM TO DO THIS! The truth is that THEIR competitors website may look good, but it may not be the best for the current client.
We (Net Magik Pros Web Design) generally explain that there are three ways to create a website:
Then we follow that up with, “pick two of those ways.”
This is a harsh truth to hear, but,
- if the website is created fast and cheap, it won’t be correct
- if it’s created fast and correct, it wont be cheap
- if it is created cheap and correct, (yep, you guessed it) it won’t be created fast
Thank You Omega-Link for this piece of advice
To Help, Here’s some Top Website Design Tips You Need
- Have Well-Defined Goals
What exactly do you want to achieve with your website? The best way to achieve success with your website is to have a clear goal of what you want to achieve. Make sure that you communicate this/these goal(s) clearly to your website designer.
- Tell Your Customers What You Can Do For Them
When a website visitor lands on your website, they should find out immediately what you can do for them. Don’t overload your website with too much information, keep it simple. Make the important message very visible on the first page. Don’t focus too much on what YOU DO, instead, tell them (the website visitor) how they will benefit from YOU as a customer.
- Make Your Call To Action (CTA) Very Visible
Is there a clear direction for your website visitors? After reading your services/products, your website visitor should know exactly what to do next. Remember, your CTA should give your website visitors an incentive to take the next step. A good example includes:
- Click This Button To Claim Your Free Report
- Sign Up Now For Your Free Consultation
- Contact Us Today and Claim $50.00 Coupon
- Use High-Quality Pictures and Videos
Don’t just download a free image from Google, create your own pictures or buy high-quality ones from Stock Image websites.Videos are also very important, create relevant videos for your website. Making videos is one of the easiest ways to turn your website visitor into a customer.
- Choose a Reliable Hosting Company
The worst thing that could happen to a business owner is to have your website go offline when potential customer is visiting your website. A lot of new business owners choose a low-cost website host to save cost. Unfortunately, they end up with server downtime. A potential client will probably think you are not ready for business if your server is constantly down. Make sure you choose a reliable host even if it means paying more. If the server is down, the website(s) are down.
- Keep Your Contact Details Very Visible
Don’t let your website visitors search for a way to contact you. Provide as many ways to contact you as possible. Provide options that include contacting you through your business email, social media, phone number, or live chat. Today, live chat is important. The faster a client “speaks” with you, the more likely they are to become your client.
- Choose a Reputable Website Designer/Developer
One of the biggest problems most business owners face is choosing a website designer/developer to use. There are thousands of people claiming to be a good designer/developer, most of them lack experience. Do your research and ask for web designers/developers for their portfolio and/or testimonies. Reach out to business owners with a website you like and ask them for recommendations. Don’t just choose anyone to be your designer/developer, choose someone who clearly knows what he is doing.
Designing/Developing a good website can be challenging. It doesn’t have to be a headache for you. Get exactly what you want by focusing on working with the designers/developers.
There are so many benefits with designers/developers that, you cannot afford to ignore them any longer. This type of website will help you to attract the right type of clients and grow your business.
Top Website Design Tip Every New Business Owner Needs To Know
1. Have a Well-Defined GoalWhat exactly do you want to achieve with your website? Do you want to create a website just because others are doing it? The best way to achieve success with your website design is to have a clear goal of what you want to achieve with your website. Make sure that you clearly communicate this goal to your website designer. A good web designer should be able to add features that will help you achieve these goals.
2. Tell Your Customers What You Can Do For ThemAvoid sending your website visitors on a goose chase. Once they land on your website, they should be able to find out immediately what you can do for them. Avoid overloading your website with too much information, keep it simple and make your important message very visible on the first page. The general rule is to avoid focusing too much on what you do, instead, tell them what they will benefit from you as a customer.
3. Make Your Call To Action (CTA) Strong and VisibleDo you have a clear direction for your website visitors? After reading the benefits of your services/products, your website visitor should know exactly what to do next and this can be done by providing a strong and visible CTA. Remember, your CTA should give your website visitors an incentive to take the next step. A good example includes:
- Click This Button To Claim Your Free Report
- Sign Up Now For Your Free Consultation
- Contact Us Today and Claim £100 Coupon
4. Use High-Quality Pictures and VideosThere is a saying that “a picture is worth a thousand words”. This saying is true. It is important you make use of high-quality relevant pictures on your website. Don’t just download a free image from Google, create your own pictures or buy high-quality ones from Stock Image websites. Take, for example, if you are a restaurant owner, it is important you have high-quality pictures of some of your best meals. Videos are also very important in this modern time, create relevant videos for your website. Making videos is one of the easiest ways to turn your website visitor into a customer.
5. Choose a Reliable HostThe worst thing that could happen to a new business owner is to have your website go off when potential customers are visiting your website. A lot of new business owners choose a low-cost website host to save cost. Unfortunately for them, they end up being plagued with server downtime. A potential customer will probably think you are not ready for business if your server is constantly experiencing downtime. Make sure you choose a reliable host even if it means paying more. This way, you always leave the best impression on all your website visitors.
6. Keep Your Contact Details Very VisibleDon’t let your website visitor waste time looking for a way to contact you. You need to provide as many contact channel as possible. The best way to do this is to provide options that include contacting you through your official business email, social media, phone number, or live chat. Today, a live chat feature is very important. The quicker a customer gets a response from you, the more likely he would become your customer.
7. Choose a Good Website DesignerOne of the biggest problems most new business owners face today is deciding on the website designer to use. There are thousands of people claiming to be a good designer, most of them lack the required experience. Make your research and always ask for web designers to send you their portfolio and quote. Reach out to various business owners with a website you admire and ask them for recommendations. Don’t just choose anyone to be your designer, choose someone who clearly knows what he is doing and can offer you constant support even after the project has been completed.
Final WordsDesigning a good website can be challenging but it doesn’t have to be a headache for you. The best way to get exactly what you want is to focus on working with bespoke website designers. There are so many benefits of bespoke web design that you cannot afford to ignore them any longer. This type of website will definitely help you to attract the right type of customers and grow your business fast.
I began writing as a professional on my personal blog and then discovered my true calling, which is writing about technology, News and gadgets in general. I am a technical writer, author and blogger since 2010. An industry watcher that stays on top of the latest features, extremely passionate about juicy tech news and everything related to gadgets. For tech tips, my email address is jamsheed1480[at]gmail[dot]comThe post The Best Website Design Tips for Beginners and Small Business appeared first on SiteProNews.
Cash – once the king of consumer payments – has been losing market share to electronic payments methods that deliver fast and secure experiences for consumers and merchants. Any business that sells goods or services to consumers — online or in person — must decide what forms of payment to accept. Given that consumer preferences are moving toward electronic payments, businesses are investing in expanding payment options to include next generation technologies like wearables, mobile, and contactless.
According to data from the Federal Reserve, the total number of credit card transactions in the United States since 2000 has doubled to over 33 billion per year. Debit card transactions increased even more, from 8 billion in 2000 to 59.6 billion in 2015. Between 2000 and 2015, according to the Federal Reserve, the number of noncash payments American households made on average per month grew 94 percent, outpacing cash and checks.
That’s a substantial increase for electronic payments, driven by the proliferation of new payment technologies like peer-to-peer apps, mobile wallets, mobile apps from retailers and eCommerce. Just seven years ago, a Federal Reserve payments study found that cash made up the single largest share of consumer transaction activity, at 40 percent.
In total, there are now over 161 billion non-cash transactions in North America every year, representing the movement of $6 trillion from consumers to businesses via electronic payments. Seventy percent of all retail purchases are made with electronic payments.
There are still consumers that favor cash. According to Mercator, 18 percent of consumers surveyed said it was their preferred method. But Americans carry and use less cash than ever before, and write even fewer checks, opting for the convenience and savings provided by new technologies like contactless cards, online ordering, in-app purchases and loyalty programs.
Take ordering ahead as an example. Historically confined to calling a favorite pizza shop and reading sensitive payments information over the phone, electronic payments innovation has powered fast, secure and easy mobile order-ahead solutions. Six in 10 American consumers in the 25-34 age bracket have used a restaurant or coffee shop mobile order-ahead service, and two in three Americans report choosing a restaurant specifically because it offers order-ahead. These services are growing quickly, and merchants that implement order-ahead mobile payments can provide more convenient experiences to their existing customers and engage new customers searching for dining options via their smartphones.
Mobile wallets also offer a great opportunity for merchants to boost sales and consumer engagement through smart loyalty programs and discounts. Ninety percent of American consumers participate in rewards programs, and through easy integrations, consumers can stack up rewards and discounts directly in their payment apps. Look no further than the Starbucks or Walmart app, which have rewards programs and coupons built into their mobile apps. Similarly, mobile payments services from Google, Apple and Samsung incorporate rewards programs as a proven tool for driving sales, and payments service providers are investing billions into making them easy and accessible for merchants of all sizes.
With hundreds of millions of contactless-enabled cards – which are loaded with very fast tap-and-go technology – finding their way to American wallets in 2019, merchants who enable contactless acceptance can stand to benefit from decreased checkout times, increased card use and favorable customer payments experiences. Contactless card use is particularly prevalent outside of the U.S. – in Australia, for example, more than 80% of card payments are contactless tap-and-go transactions. For smaller ticket purchases in quick service restaurants and convenience stores, contactless transactions most frequently replace cash.
Consumers care most about two things: convenience and savings. A payments strategy that embraces omnichannel acceptance — capturing customers whether they are order-ahead lovers, rewards program loyalists, or tap-and-go advocates — gives merchants tech-forward tools harness consumer trends towards cashless payments. Broadly, it will be critical for merchants to build their presence in an increasingly digital marketplace.
The proliferation has left many business owners wondering: is it time for my business to go cashless? Some have. Sweetgreen, a quick-service salad restaurant based in the Mid-Atlantic, has gone cashless at six of its retail locations. The restaurant has reported a 5 to 15 percent increase in the number of transactions an employee can perform in an hour, according to a report in the New York Times.
These innovations are backed by the fundamental advantage of electronic payments: they are safe, secure, efficient and protect merchants and consumers in the event of fraud. According to a study from Visa, electronic payments acceptance costs up to 57 percent less than payment types like cash and checks for small and medium businesses, because the losses from inaccurate cash handling, cash fraud, theft, procedural costs and labor expenses significantly exceed the costs and time associated with accepting digital payments.
The decision is ultimately one for business owners to make, based on the preferences of their customers. New payments innovations offer benefits to businesses and consumers, and cash usage is not likely to grow in the future. But it’s also true that some consumers prefer or primarily have access to cash, and that cashless storefronts might alienate certain retailers’ customers.
Merchants know their customers and their businesses better than anyone else. They know how their customers pay and how they want to pay; they know their costs and the potential gain from adapting their payments acceptance to a fast-innovating marketplace. Whether new payments innovations like contactless cards and mobile order-ahead replace cash or supplement it should be left to each merchant to decide. Regardless, the payments technology companies that power these solutions are ready to help them make their payments the best they can be.
When retailers adapt a payments strategy that takes an omnichannel approach to payments acceptance, that is well-tailored to the needs of their customers, and harnesses the latest innovation from the payments industry, then consumers and retailers are best positioned to experience the benefits of electronic payments.
Amy Zirkle is Vice President, Industry Affairs with the Electronic Transactions Association (ETA). She oversees the critical relationships between ETA member companies and the association, as well as ETA’s education and professional credentialing programs. Ms. Zirkle is an industry thought leader on business policy issues arising in the payments technology space, and represents the association before external organizations including industry forums, think tanks, and standards setting organizations.
The post Consumer Appetite for Frictionless Payments is Rapidly Accelerating. Don’t Get Left Behind appeared first on SiteProNews.
With the rise in the usage of SaaS (Software as a Service) apps, one of the biggest challenges companies face is keeping up with their tech stacks. It becomes difficult to keep track of how much money is being spent on these tools, whether their features overlap with other tools the organization uses, to what extent they might represent security or compliance liabilities, and who has access to each one.
Thankfully, SaaS management tools can help take some of the administrative strain off your plate.
Why You Need a SaaS Management Platform
According to studies conducted by BetterCloud, 73% of organizations believe that nearly all of their applications will be SaaS by 2020.
Managing all of these SaaS applications for an organization can be a daunting task. Specifically, this includes tasks involving:
- User onboarding and offboarding.
- Managing access permissions.
- Renewing and assigning software licenses.
- Gathering data into SaaS usage.
As an IT manager, you need to have a clear understanding of what apps your organization uses, who uses them, what sensitive information gets shared with these products, and how much is spent on the apps to be able to make informed decisions.
Cleanshelf vs Blissfully vs Torii
For those unfamiliar, SaaS management is all about achieving visibility early, gaining insight into key metrics, and using the information to make better decisions that benefit all of the users within an organization.
Put simply, as your company’s software infrastructure grows, you’ll need to take a better approach when it comes to SaaS management. One way to get started with a step in the right direction is by using a SaaS management platform.
To better manage your company’s tech stack, you need a SaaS management platform that gives you better visibility, improves your workflow, and automates day to day processes.
With this in mind, in this section, we’ll compare the key features on offer with Cleanshelf, Blissfully and Torii, to help you decide which platform is right for you.
One of the standout features on offer with SaaS management platforms is that they increase visibility into your organization’s usage of SaaS applications.
With Cleanshelf, you’re able to identify SaaS applications with active licenses that aren’t in use. The tool helps you cut back on SaaS spending by identifying unused software licenses and subscription plans.
For each application, you can track the type of subscription you signed up for, when it’s scheduled to renew, monthly active users, user satisfaction score, and anticipated monthly (or yearly) spend. The dashboard also gives you a graph view to get insight into application usage over a period of time.
Blissfully is a SaaS management platform that helps the IT department identify which apps are being used in the company, who’s using them, and how much the company spends on them. In addition to this, it lets you view your SaaS subscriptions and company-wide invoices.
What’s more is that the tool lets you filter results by app, team, or employee making it easier to get the information you need to make decisions.
Torii automatically discovers and maps out all of the SaaS applications your company uses, making it easy for you to see which ones are in heavy rotation, who’s using which application, and how much is spent on each application.
You’re able to view all of this information (and more) in a neat dashboard that gives you a quick overview in addition to data regarding users, billing, expenses, and integrations. The tool focuses on delivering a visually appealing user experience complete with reports, graphs and charts.
Once you’ve achieved visibility into your organization’s tech stack, you need to be able to make sense of all of the information you collect. Identifying SaaS application usage, optimization opportunities, and detecting unusual activity is all part of SaaS management.
At the time of this writing, Cleanshelf doesn’t offer any workflow management features.
With Blissfully, you’re able to create and track workflows for key business processes. The tool comes with built-in templates to help you get started. In addition to this, you’re also able to create custom workflows.
Blissfully also lets you keep an audit trail that automatically logs workflows and tasks as they happen – like a CRM for your stack. This makes it easy to see a detailed timeline view of when tasks were completed and in which order.
Many times, employees and team members will purchase licenses or sign up for subscription plans that are similar in terms of functionality to applications the company is already using. Where Torii shines is by making it easy for IT managers to identify application overlaps and better manage software subscriptions.
Similarly, you’re able to create custom workflows that make it easy to keep track of various business processes. For example, you might consider creating a workflow for onboarding or offboarding users, control the applications specific employees can access, or see similar applications that are in use.
There are a number of SaaS management-related tasks that can be automated to save you time. For example, you can schedule automatic application renewals, upgrades, or access changes.
Cleanshelf doesn’t support automation.
Out of the box, Blissfully comes with a handful of automation actions that you can add to your workflows.
These include automatically provisioning products, alerting users to provision additional products, taking backups, revoking account access, and terminating accounts.
Torii lets you automate day to day tasks that take much of the heavy-lifting out of SaaS management. For example, you’re able to set alerts and notifications for when SaaS applications need to be renewed or automatically assign product owners to applications for more accountability.
You’re also able to automate workflows – such as your onboarding and offboarding processes – to minimize risk and save time. With Torii, you’re able to automate various day to day tasks by combining triggers with a list of supported actions.
Your organization may already have hundreds of SaaS applications in its tech stack, which means that you’ll need a SaaS management platform to help you keep track of costs, manage permissions and get insight into app usage.
- If you’re looking for a finance-focused SaaS management tool that gives you increased visibility and not much else, then we recommend going with Cleanshelf. Although the tool doesn’t give you the option to create workflows or automate tasks, it’s a great option for CFOs or the finance department.
- However, if you’re primarily using G Suite and are looking for a tool that gives you better visibility along with workflows and automation capabilities, go for Blissfully.
- And if you’re in the market for an all-around SaaS management platform that gives you increased visibility through a robust dashboard, the ability to create custom workflows, and options for automating day to day tasks using triggers and actions, then we recommend going with Torii.
Between Cleanshelf, Blissfully and Torii, which SaaS management platform are you leaning towards and why? Share your thoughts in the comments section below.
Elianna Hyde has been a freelance writer since 2009. She has attended the University of California and graduated with masters in mass communication. She loves watching TV shows, movies and has a keen interest in sharing her views on business and upcoming technologies.
The post Cleanshelf vs Blissfully vs Torii: Which SaaS Management Platform Is Right for Your Company appeared first on SiteProNews.