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16 Marketing Tools to Make Your Content the Real King

“Content is the king”. You have probably heard and read this phrase over 100 times on various blogs and articles. But, is every king worthy of the throne? No, a king is great only when his subjects adore him and follow him. Similarly, content is great only when the readers find it valuable and interesting to read. Whether it is a blog or an e-commerce website, content rules over the heart and mind of the readers. Content is the key to get high conversion of customers, and thus, the importance of content can’t be ignored.

Here, in this post, we are going to share 16 best tools (divided into different categories according to their usage) that will greatly help in making your content the real king:

Group #1: Tools for Keyword Research

In digital marketing, good content get’s top visibility if it has proper keywords. These keywords create a path for users to visit the website. Here, we have shortlisted a few tools to help writers in Keyword Research.

Keywords Explorer by Ahrefs

Keywords Explorer by Ahrefs helps SEO experts to discover a plethora of high-ranking keywords. It is one of the most impressive tools available in the market. It searches the database of over 3 billion keywords to deliver the optimal ones. The database supports over 100 countries and provides relevant information on the keyword difficulty score. Ahrefs also displays the estimated number of clicks. A SEO expert also gets a compiled list of the favorite keywords stored for future use.

Moz Keyword Explorer

If you want to perform a complex task easily, Moz keyword explorer is the right choice. With the help of the proper research metrics, they convert complex keyword analysis easier to analyze. Many SEO experts are using Moz for getting qualified and organic website traffic. Moz prioritizes keywords by topics and saves those in the planner. It exhibits high-quality research with over 90% accuracy.

Keyword Tool

For those SEO experts who always look for Google Keyword Planner alternatives, Keyword Tool is the correct answer. It provides almost 750 long-tail keyword suggestions for every search query. It uses Google autocomplete and offers free and paid services for keyword search.

Reddit

Looking for a tool which operates in real-time? Well, Reddit is one of that kind. A SEO expert or a content creator uses Reddit to generate keywords. This tool tracks the results and sends instant messages when your keyword is mentioned elsewhere. It also provides statistics on the dashboard and defines the exclusion word/phrase for the trackers. Reddit offers features like target subreddits, webhooks, export and sharing. There is no doubt about its usefulness as it has almost 300 million monthly users.

Google Search Suggestions

Earlier Google search suggestions and now Google autocomplete keyword tool is one of the leading keyword research instruments. The free tool has sundry users across the globe. It provides relevant suggestions through keyword research and analysis. You can also check misspelled words, meanings, and long tail keywords without any hassle.

Group #2: Tools to Improve Content Quality

It is generally known that “perfection is a misconception”. No matter you are a pro, errors can happen. But, in social media marketing, a blunder can destroy the whole business. It is better to check your articles before publishing.

Here are some popular and tested tools to improve your contents:

Grammarly’s Grammar Checker

Among the most popular instruments is Grammarly. It is a highly trusted grammar and punctuation checker tool available in both free and paid versions. Grammarly has no restrictions for word count. It also has plagiarism checker feature (for both free and premium versions). The premium plan comes with many advanced features like an advanced check for grammar, punctuation, and sentence structure, suggestions for enhancing vocabulary, plagiarism detector, etc.

SpellCheckPlus

The next goes SpellCheckPlus. It is a free tool to check the simple grammar and spelling mistakes of your articles. It works fast and helps writers to produce grammatically correct sentences. The only limitation is that it checks only 2000 characters (about 250 words) in the free versions at one time.

Quetext

To eliminate duplicity use Quetext. This plagiarism checker helps writers to improve their articles by finding duplicity and tautology. A user can check up to 3 documents of maximum 500 words free. After that, the services are paid. It is a small and easy tool and detects plagiarism from internet sources and online books. 

Coschedule Headline Analyzer

The headline is as important to content as the content’s quality and uniqueness. Coschedule Headline Analyzer helps writers and SEO experts to find the most relevant headlines for their articles. A right headline is significant to drive traffic and boost search results.

Evernote

An idea comes in a fluke. For a content creator, the ideas for great content can captivate the brain anytime. For that difficult time when you do not have access to a notepad, Evernote helps. Anyone can download the Evernote App on a phone. It helps to create notes and save ideas. It also allows users to attach documents, and organize them properly.

Hemingway Editor

This free tool highlights suggestions based on various factors like the use of adverbs, passive voice, long and hard sentences, etc. Hemingway provides the opportunity to make your content simple yet great in quality.

EssayPro

With no doubt, high quality articles are more likely to reach a broader audience and, therefore, get more shares on social networks and gain popularity. It is a good practice to outsource content from reputable writing platforms such as EssayPro essay writing. Here is a brief list of most commonly ordered services:

  • Text proofreading
  • Content editing
  • Article rewriting
  • Writing essays, reviews and articles from scratch

Group #3: Tools to Promote Your Content 

Content is great only when readers appreciate it. It works as a weapon for online marketing. But, what if after doing hard work and writing mind-boggling articles, you don’t have readers? Here are a few important tools to promote your posts. 

Coschedule

Great content without a proper promotional strategy is dead. Coschedule helps in creating a great social media promotional strategy for your articles. With Coschedule, a writer can share posts on all social media platforms simultaneously in one social campaign. It also allows users to check the reactions of readers on every social media platform at one place. 

Quora

Quora does not need an introduction. It helps SEO experts and bloggers to create a brand value of their works through its system. Every second, hundreds of questions and answers are exchanged on Quora globally. It is no brainer that Quora is the right platform to promote brands and contents.

Facebook

With over 2.32 billion monthly active users under the sun, Facebook is the biggest social media platform to promote contents. It helps writers to get instant reactions of the readers through comments and likes. Facebook has become the most powerful tool for brand value with its own sponsored ads programs.

Pinterest

People think Pinterest is for only sharing pictures and images. There are many people who think negatively about promoting the brand on Pinterest. How wrong they are! With the new features in Pinterest, it now allows promotional posts with the backlinks. One can post images from the post here and drive the traffic to the website through backlink easily.

Buzzsumo

Buzzsumo is the lifeline for digital marketing experts and writers. Imagine, you have written a great article, then added all the relevant keywords and a superb headline. You have also shared it on every social media platforms and use analytics to find the response. But what is next? Here Buzzsumo comes in the picture. It analyzes the type of contents performs paramount for a topic. It helps you to gather new ideas for the next posts and analyses the competitors.

High time to join!

The real motive behind any content is to boost traffic to the website or blog. Proper uses of the above-mentioned tools will help you to drive a great amount of organic traffic to your website. In the end, these tools are important to enhance brand value and boost conversions.


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Elizabeth Price is a freelance writer interested in education, marketing, and business-related topics. A former Psychology student of Montclair State University, she is still an active learner eager to research almost any topic. You can reach here on Twitter or drop her a letter to elizabethprice993@gmail.com.

The post 16 Marketing Tools to Make Your Content the Real King appeared first on SiteProNews.

Modern Online Retail: Integrating Multi-Channel Touchpoints to Increase the Customer Lifecycle

You have a unique product to offer consumers and a stunning website that makes buying easy, but you’re not seeing the growth that you want from the one-off sales from indifferent customers. The company logo that you designed yourself is prominently displayed on your landing page, and your shopping cart software is one of the fastest available. What’s the problem? You’re not in a long-term relationship with your customers. Using online and offline touchpoints in context help to extend the customer lifecycle of your target audience. 

Make Shared Beliefs and Values the Backdrop of Customer Engagement

While customer engagement remains a big part of marketing to consumers in the online retail space, today’s customers ultimately choose to buy from companies that they like. Common values heavily influence purchasing decisions, and they often trump frequent engagement according to one Entrepreneur article. For instance, a company that supports the U.S. Constitution’s 2nd Amendment right to bear arms will not likely gain ongoing sales from people who want to stop violence by banning gun sales. 

The internet makes companies more transparent, and consumers do a great job of rewarding companies that support their belief systems. Alternatively, the same consumers consistently punish businesses that don’t share their values. Today’s political environment polarizes all aspects of society, and the world of e-commerce is no different. Successful customer relationship managers keep the customer in mind at every touchpoint and will give more weight to shared belief systems in the future. 

After laying the foundation for modern customer relationship management, you’ll want to integrate these online and offline touchpoints to lengthen the customer lifecycle. To help you better organize your touchpoint marketing strategy, it helps to think about touchpoints in terms of pre-purchase, purchase, and after-purchase activities. 

Pre-Purchase Multi-Channel Touchpoints

1. Community Involvement

There aren’t many entrepreneurs who’ll brave the marketplace without a compelling mission for their new companies. They realize that they must facilitate an emotional tie between their new brand and their target audience early to gain a foothold in a competitive market. Community involvement is one of the best ways to introduce your company to socially aware consumers who tend to show their loyalty through their buying decisions. 

Participating in a charity 5K run for cancer research, a Habitat for Humanity building project for low-income families, and a clean-up session for an important waterway are some examples of offline touchpoints that resonate with certain consumers. 

2. Public Relations

You and your staff do community activities because they align with your company’s core values. While broadcasting good deeds is a little tacky for individuals, it’s almost expected of companies. Your customers want to know if you financially supported the pro-life rally last weekend or if you plan to sponsor a job fair for homeless military veterans. 

Public relations activities in the form of press releases and partnership advertisements help to spread the word about your company’s views to your customers and prospects. People who feel strongly about the issues that your company supports will remember your brand for better or for worse. 

3. Social Media

You’ll find that most of your target audience uses some form of social media every day. They rely on it for news updates and commentary from trusted sources. They also get product and service reviews about new offerings from influencers and peers who frequent social media channels. 

Almost 75 percent of U.S. adults use the video-sharing platform YouTube according to a 2018 Pew Research Center publication. Introducing your company’s brand, its offerings, and its mission via a YouTube video is a great way to reach out to prospects and reinforce good experiences with existing customers. 

Purchase Multi-Channel Touchpoints

1. Your Branded Website

Your company’s website is an important marketing tool when it comes to closing sales. Here are some items that it should include. 

  • Compelling backstory 
  • Clear description of how your brand solves customer pain points
  • Direct calls to action 
  • Robust shopping cart software for e-commerce 

An outstanding website has embedded remarketing code that allows you to follow up with website visitors who showed interest in your offerings but didn’t buy anything during the visit. Remarketing activities put your brand in front of website visitors while they surf the internet for other products, services, or pieces of information later. 

And don’t forget to optimize your site — consider all of the devices people will use to access your content. Your page speed needs to be up to par and your images need to load quickly if you expect anyone to stay on your site long enough to actually buy your products. Choose premium WordPress hosting, optimize your images, and ensure that everything on your site is responsive. 

2. Store

Don’t underestimate the power of in-person contact with customers and prospects. When consumers visit your store, they get a glimpse of your company’s culture via the store’s layout and interactions with your salespeople. A consistent marketing message is the key to using your store as a successful touchpoint during a sale. 

Display your company’s backstory in the store using the same colors, logo, and design themes that appear on your website. Have salespeople mention the fun that they had participating in the company-sponsored, charity 5K race last weekend. 

Building a rapport with prospects based on shared values is often just as important as helping clients to find the perfect outfit for a special event. If your store offers convenient site-to-store shipping, get your staff members to remind customers about it. This is a way to integrate your website activities with your brick-and-mortar store functions. 

Furthermore, do not forget to make it easy for people to find you. Display your physical address on your online store and your web address in your physical store. Most modern shoppers enjoy purchasing both on and offline — make sure their shopping experience is streamlined. 

3. Promotions

Promotions that are based on the shared values of customers and your organization offer fantastic ways to strengthen customer relationships and lengthen the customer lifecycle. For instance, your company can offer customers free shipping on their next online order when they meet your CEO at the upcoming beach cleanup event in your community. 

Post-Purchase Multi-Channel Touchpoints

1. Customer Support System

Sometimes products and services don’t meet customer expectations, and customer support systems handle all types of gripes that include user errors, order glitches, and damaged product claims. While your customers are likely to be upset when they call customer support, these interactions are opportunities to make your brand shine. 

With superior customer care representatives, your brand can become the marketplace hero. You’ll notice examples of this with Amazon’s efficient delivery systems and hassle-free returns as well as with Publix’s Price Promise Guarantee. If the register rings a different price from the one that’s advertised in the store, then you get the item for free at Publix. 

2. Marketing Emails

After a customer makes an online or in-store purchase, it’s smart for you to follow up with a thank-you email to keep the budding relationship between your company and the customer going. Sending a follow-up marketing email is also a great excuse to do upselling or cross-selling activities. 

Conclusion

Today’s consumers take financial, environmental, and corporate stewardship seriously. The availability of information in the digital age makes them more informed than consumers of 25 years ago. The future of online retail will include a consistent brand message that’s woven into connected online and offline touchpoints throughout the customer lifecycle. Contact us today to create the perfect touchpoint marketing strategy for your business.


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Michelle Deery is a freelance conversion copywriter for Heroic Search, a link building agency in Tulsa. She works with brands on product launches, social media marketing and optimizing their funnel at every stage. You can find her on Twitter.

The post Modern Online Retail: Integrating Multi-Channel Touchpoints to Increase the Customer Lifecycle appeared first on SiteProNews.

Free Web Accessibility Tools

Net Magik Pros hasn’t used, or even tried out some of these free tools that help build proper websites and/or graphics, but we will try them all out and leave you our honest opinion whether it is good or bad.

By the way I’m using speech to text to type this out 😊

There will be more posts like this in the future, and although there are many paid and FREE programs out there, NMP will only be sharing the FREE programs

Accessibility is creating websites usable for all people, including individuals with visual, motor, auditory, speech, or cognitive disabilities. Here you will find FREE web accessibility tools.

  • Accessibility Insights
    https://accessibilityinsights.io/
    Helps developers quickly find and fix accessibility issues.
  • aChecker
    https://achecker.ca/checker/index.php
    Accessibility testing web app used to evaluate HTML content for accessibility problems.
  • ANDI
    https://www.ssa.gov/accessibility/andi/help/install.html
    Accessibility testing tool for web content (bookmarklet). It will automatically detect accessibility issues, give suggestions to improve online accessibility and check 508 compliance.
  • AXE
    https://www.deque.com/axe/
    Accessibility engine designed to work on all modern browsers and with whatever tools, frameworks, libraries and environments you use today. It’s automated accessibility testing tool for developers.Colorbox
  • Colorbox
    http://www.colorbox.io/
    A web app that algorithmically builds accessible color systems. Done by Lyft Design team.
  • Contraste
    https://contrasteapp.com/
    An app for checking the accessibility of text against the Web Content Accessibility Guidelines (WCAG).
  • Hex Naw
    https://hexnaw.com/
    Helps you to test entire color systems for contrast and accessibility.
  • PA11Y
    http://pa11y.org/
    Accessibility testing tool to find issues with your web pages. It runs HTML CodeSniffer from the command line for programmatic accessibility reporting. It’s accessibility developer tool.
  • Sim Daltonism
    https://michelf.ca/projects/sim-daltonism/
    A color blindness simulator for macOS and iOS that lets you visualize colors as they are perceived with various types of color blindness.
  • tota11y
    http://khan.github.io/tota11y/
    An accessibility visualization toolkit. Interesting fact: inside the tool name you can see “a11y”. It’s an abbreviation of accessibility as “a” followed by 11 more letters, followed by “y”.
  • WAVE
    https://wave.webaim.org/
    Allows you to evaluate web content for accessibility issues directly within Chrome and Firefox. It’s a web accessibility checker.

 

 

SEO/SES Software

Here are some SEO and SES programs for you to test out. NMP has used Yext before and it was pretty easy to use


  • YextIt doesn’t matter which map, app, digital assistant, search engine,or social network consumers use to find your business. What matters is that they discover accurate, complete, and compelling information at every turn.
  • jumpshotOptimize your digital marketing and SEO efforts with an on-demand tool that reveals details about your competitors, like never before.
  • SynopSynup is a local intelligence product built to make local marketing and performance measurement easy for multi location businesses and marketing agencies.
  • AlexaFind, Reach, and Convert Your Audience with Marketing That Works
  • hubspotHubSpot inbound marketing software provides self-service business intelligence and web analytics reporting to measure the success of your website and online marketing efforts.

Basic SEO Tips

  1. Start a blog
    Produce a blog that brings people to the site again and again
  2. Put the customer or reader first
    Don’t write for the search engines, write for your readers
  3. Set up pages on social sites
    Set up profiles with accurate contact and web address details on the major social sites
  4. Don’t trust agencies that promise guaranteed results
    You don’t necessarily need an agency to improve your SEO efforts
  5. Set up a Google Local listing
    This is free, and an easy way to increase your presence in local search results.
  6. Don’t expect quick results
    If you’re doing the right things, it will work in the long term.
  7. Optimise for mobile
    Google is **focusing heavily on mobile optimisation (https://econsultancy.com/mobile-search-and-google-s-focus-on-user-experience/)**, adding text and labels to mobile search results to indicate those sites which are ‘mobile-friendly’.
  8. Don’t obsess over rankings
    Search rankings are fluid, and can vary according to the searcher’s location, device and so on.
  9. User reviews
    Its good to encourage user reviews, first and foremost to improve conversions, but also because they can help for SEO.
  10. Don’t rely ONLY on search traffic
    Yes, you should try and rank as highly as possible, but SEO shoudn’t be chased as the expense of other channels.