By Larry Alton, @LarryAlton3
For all of the great things social media does for businesses, it’s not always an ideal marketing tool. Any time you give customers a platform for discussing your brand, there’s some inherent risk associated with it. Some of this risk involves the publishing of negative backlash, bad reviews and damaging comments - all available for anyone with an Internet connection to see.
No one can keep up with every social network. Learn how to pick the best social media platform for your business—and your customers.
Social media is a key part of any digital marketing plan. But with limited time, staff and budget—and an ever-growing number of platforms to figure out—many small business owners want to know which social media sites can help them make the biggest impact.
Starting a business is easy but keeping it alive and growing is not. Many startups crawl for the first couple of years and take a lot of hard work to get off the ground. It does not matter if you are working as a freelance service provider, a one-man business holder or a store owner, the experience of starting a business and running it successfully can be tiring as well as horrifying.
Here are five mistakes that new owners make:
Claiming and verifying your listing with Google My Business is key to showing up in local searches and appearing on Google Maps with photos of your small business
Google wants you to connect with the right customers. “What a load of bull!” you might be thinking if you’ve struggled to get the search engine to point people to your company website. But it really is in Google’s interest to provide internet searchers with the products and services they’re looking for—especially from businesses nearby. That’s where Google My Business comes in.